This year we are celebrating our 25th year of trading. Here, Phil Ball, Sales Director, reflects on what should be an exciting year ahead for the company.
“When the business was first established, it was based on a number of principles, which still ring true today. Good customer service, a quality product and UK manufacturing. Not many companies, especially in our industry can claim to offer all these things. Some have, for example, allowed themselves to start competing on price, which means the quality of the product has suffered. Others have cut their prices by sourcing from the Far East, which means clients often end up with an inferior quality product that doesn’t look as good or last very long either. Added to this are the extended lead times from these regions, which can result in numerous issues on site.
Very few of our competitors have managed to keep their own team of skilled craftsmen and a UK manufacturing plant, whereas we have! This means we can be extremely responsive to customer requirements and deliver bespoke products at good value prices. We are proud of our commitment to UK manufacturing and it is our dedication to quality and service that has ensured we are still around today!
We haven’t stood still or become complacent over the years either. We have extended our range, so we can offer both standard and bespoke products to meet customer needs in both the commercial and domestic markets. Three years ago, we responded to market demand with a new range of Juliette Balconies. We have since added new designs to meet buyer requirements and market trends, in helping them make the most of their attractive French windows and patio doors.
Over the years, we’ve gained an in-depth understanding of the needs of our customers, whether they be contractors, local authorities, housebuilders, housing associations, park authorities and groundwork trusts or individual self builders. That means we have the experience to advise clients on what product best meets their needs.
We have also invested in our business and quality assurance is vitally important to us. We secured ISO 9001 and were one of the first in our industry to secure ISO14001 the internationally recognised environmental standard, back in 2004. This meant we could demonstrate the quality standards in place to work on a number of high profile public and private sector projects, whilst also demonstrating high levels of environmental responsibility. We also became accredited to the Contractors Health & Safety Assessment scheme, which meant we could work on any UK site without any health & safety issues.
Partnership has been core to our success. We have developed strong working relationships with contractors, local authorities and other customers. They have come to recognise that we can be relied upon to offer complete project management, from site surveys, to design assisted services and working out often complex calculations to ensure the product delivered is accurate and fit for purpose.
One of the reasons for our success, we think, is our versatility. We offer a truly flexible service, whether a customer wants a standard set of vertical bar railings, a design for a finial replicating in a historic style, right through to a completely contemporary style of gate incorporating a school’s name and children’s pictures.
Whatever the size of job, we project manage the whole process. This means we offer product unfinished, supply only, site painting or with full powder coating.
We’ve worked all over the country in the past 25 years, from providing gates and railings to Battersea Park in London, to railings alongside the beachfront at Scarborough and huge film camera sculptures at Elstree Studios!
We are proud of our achievements and now in our 25th year, we would like to thank our customers for their loyalty and commitment over the years. Myself and all the team at Alpha Rail look forward to continuing to deliver you a high quality product at the right price, to meet your requirements."
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